Sustainability

  • Rice production makes up to 12% of total global methane emissions, impacting climate change.
  • Kellogg’s Ingrained™ is a $2 million, five-year collaboration with Walmart to reward farmers for lowering greenhouse gases.
  • The project offers training in irrigation, nutrient care, and soil health to help farmers use sustainable methods.
  • Kellogg supports woman-owned farms like Kennedy Rice Mill in their move to climate-positive steps.
  • Targeting methane reduction in rice farming leads to real social and green impact.

More than half of the world's people rely on rice for food. Rice production makes up to 12% of global methane emissions. Kellogg works to lower these emissions with Kellogg’s Ingrained™, a $2 million, five-year project with Walmart. The program rewards rice farmers for the tons of greenhouse gases they cut. Farmers get support in irrigation, nutrient care, and soil health to use planet-friendly ways. Kellogg supports woman-owned farms like Kennedy Rice Mill. These partners drive social and green progress.

Making change a grain at a time

More than half of the world's population relies on rice as a primary source of nourishment1, and it’s the foundation of the Rice Krispies Treats® that we love. But, did you know that rice production is responsible for up to 12% of total global methane emissions2?

In an effort to drive meaningful change, Kellogg Company is tackling this issue up front through Kellogg’s Ingrained™, a $2 million, five-year collaboration with Walmart. Kellogg’s will work with partners in the Lower Mississippi River Basin to reward rice farmers for the tons of greenhouse gas emissions they reduce. This partnership will include training opportunities in irrigation management, nutrient management and soil health to support farmers as they transition to newer, more environmentally friendly practices.

Through this endeavor, Kellogg Company also has the opportunity to support woman-owned businesses in Northeast Louisiana, such as Kennedy Rice Mill. The sisters running this farm are in the process of taking their family farm’s storied legacy into the next generation by using a playbook of climate-positive practices adapted to their farm. We are proud to support farmers who are driving positive change on our planet, both socially and environmentally.

As Meryl Kennedy, owner and president of the Kennedy Rice Mill, said, “Most people today are aware that we have some type of global warming, but I think they’re overwhelmed and don’t know how to fix it. But Kellogg simply picked a narrow focus – methane in rice farming – as the best way to make an impactful difference. That’s smart.”